RESPONSES FROM CLASS ON THE PRODIGY 'SMACK MY BITCH UP' MUSIC VIDEO

E BLOCK RESPONSE- ' STUART HALL/ THE RECEPTION THEORY. 

'The Prodigy // Smack My Bitch Up'

• Dominant/Preferred reading:
• The dominant or preferred reading from this text is to demonstrate the effects of drugs and alcohol.
• Not to stereotype males in the way that we usually would, to show the effect of drug and alcohol abuse.
• To demonstrate same sex relationships. so society are more open to them.
• To challenge people's stereotypes of gender.
• To show that women can act in the same way as men.
• To show that we assume men are more violent and more likely to take drugs than women, the fact this is not the case makes us rethink stereotypes.
• To make the audience think and challenge them when they watch the audience.
• To show the negative effects of drugs and alcohol and that women are not just victims of violence.
• Not to judge someone.
• To represent society in a realistic manor (in a one night stand)
• To make us realise that situations like this happens in our society and we can't just ignore it and look the other way. 
• The way drugs make you act. 
• We judge people to quickly. 
• That we assume its from a males point a view to keep us interested in the product.
• To make us not judge people.
• To demonstrate different types of relationships. 
• To stop people from taking drugs and drinking because of the negative actions it leads to. 
• 
  
• Negotiated reading:
• I understood the dominant message however I am against the overuse of drugs and alcohol.
• I understood the message from the music video, but I don't like that the stereotype of women has been challenged.
• The video was very extreme and explicit, but relatively true to life.
• It was awful to watch and as a female I would not want to be treated like that. It was the drugs that made people (protagonist) act like that.
• It shows the impact of drugs but the style was too exaggerated.
• I don't think people should do drugs while drinking, the ideo of violence doesn't appeal to me either. However I do condone if members of society want to behave in this way then it is their personal choice.
• I agree with the representation of how drugs make you feel however, I don't agree with the way in which women have been treated in this video.
• The music video is honest but I don't agree with the type of behaviour it promotes.
• The music video wants to be controversial like the band but I don't agree with the extreme behaviour which is presented to the audience. 
• I understand the message but I think many people will be offended by this.
• I found it weird and it made me want to be sick.
• I like the point its making but it may offend gay women.
• Drugs might be the reason she's acting like that but I don't agree with her behaviour.
• Drugs have influenced her actions but I think she wouldn't act that way normally. 
• I understand that this music video and the actions in it are exaggerated because it makes it more consumable for an audience.
• 
  
• Oppositional reading:
• The content is to explicit. 
• I do not agree with the abusive relationships. 
• This text promotes an unhealthy lifestyle.
• Some religions may take it offensively.
• People may be against drugs, drinking, strip clubs and sex. 
• From a woman's point a view, that they're stereotyped for being sex crazy animals.
• Women wouldn't start fights in clubs and behave in that way. 
• You might not agree with it because of religion, or if the audience is homophobic and if the audience is against extreme alcohol consumption and drug abuse.
• They see the product as immoral. 
• They disregard the text because they think it is a man.
• People wouldn't want their children to see it because it sets a bad example. 
• The audience may reject the media text because they feel uncomfortable and turn the video off.
• They can't associate with it because they don't do drugs or drink. 
• Won't conform because people have't had the experiences of the intended affect.
• It may condone taking drugs and alcohol and make people believe it is okay, as if the substances remove the blame from the person.
• Audiences may find the product offensive.